The iconic James B. Beam Distilling Co. has unveiled an ambitious events calendar for 2025, featuring expanded programming aimed at both seasoned bourbon lovers and newcomers to America’s native spirit.
Located in Clermont, Kentucky, the home of Jim Beam bourbon will host a diverse array of experiences throughout the year, ranging from Derby weekend celebrations to exclusive after-hours events showcasing the distillery’s latest releases.
“We’re excited to expand upon our events and experiences as we continue to welcome a new generation of whiskey drinkers to Clermont,” said Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. “We’re passionate about sharing the story of the Beam family heritage and offering unique ways for our guests to connect with our iconic brands.”
Derby Weekend Celebrations
The calendar kicks off with two major Derby weekend events in early May. The ‘Horses + Heritage: A Beam Bourbon Social’ on May 1 will feature Kentucky-inspired fare from The Kitchen Table restaurant, signature cocktails, specialty bourbons, and live music from Small Time Napoleon.
The following day, ‘Oaked: A Taste of Beam’ offers a self-guided, six-stop journey around the distillery homeplace with tastings of limited-release bourbons and exclusive activations. Completing all stops grants access to limited-edition items and souvenirs.
James B. Beam Distilling Co. Experiences Throughout the Year
Bourbon and barbecue enthusiasts can mark their calendars for ‘Smoke + Oak: A Bourbon + BBQ Feastival’ on May 20 and October 7. These events will take place at the secluded Knob Creek House, featuring new bourbon releases alongside live barbecue exhibitions from Chef Brian Landry.
The distillery will also introduce ‘Noe The Craft’, an exclusive after-hours experience focusing on the Beam family’s 230-year legacy, scheduled for September 9 and November 18.
Perhaps most notable for serious collectors is the expanded ‘Clermont Supper Club’ series, which now encompasses nine dates throughout 2025. These intimate dinners with Master Distillers Fred and Freddie Noe will showcase the latest releases from James B. Beam Distilling Co., with each event highlighting different products from the portfolio.
Tickets for all events are available at beamdistilling.com/distillery-events, with early booking recommended due to limited capacity for certain experiences.
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