Jim Beam is expanding its award-winning portfolio with a tropical twist just in time for summer with the launch of Jim Beam Pineapple, the brand’s first flavored expression in four years.

The new offering blends the sweetness of pineapple with the smooth caramel and oak notes of Kentucky straight bourbon, creating a refreshing combination designed to appeal to both seasoned whiskey enthusiasts and newcomers alike.

A Modern Southern Flavor

“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that,” said Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co. “This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season.”

The new expression is part of Jim Beam’s strategy to make whiskey more approachable. With its laid-back vibe and bold flavor profile, Jim Beam Pineapple offers an inviting introduction for those who might find traditional whiskey intimidating.

How To Drink Jim Beam Pineapple 

Designed for versatility, the new pineapple flavor can be enjoyed in various refreshing serves. The company suggests the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a lime slice.

For those looking for something with a kick, the Pica y Piña combines Jim Beam Pineapple with lime juice, simple syrup, and jalapeños, finished with a tajin rim.

These serving suggestions highlight the brand’s vision for the product as an ideal choice for bringing people together at backyard barbecues and front porch gatherings, offering a modern interpretation of Southern flavors.

Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750ml bottle.

The introduction of this tropical flavor variant represents Jim Beam’s continued innovation within the flavored bourbon category. Other flavored Jim Beam whiskeys include Jim Beam Apple, Jim Beam Peach, Jim Beam Black Cherry, and Jim Beam Vanilla. 

Read the full article at Jim Beam Unveils New Pineapple Flavor Ahead of Summer Season